So far, it's hard to declare 2022 the year of e-commerce. Honestly, one might even come to the opposite conclusion after looking at the statistics.
According to the latest Mastercard SpendingPulse survey, e-commerce transaction volume was down 1.8% from a year ago, but in-store sales were up 10%. From another perspective, the data shows that, on average, online consumption has increased significantly as a proportion of total spending. It was 10.3% in 2019 and 14.9% at the height of the outbreak. But by 2021, that percentage drops to 12.2%. The overall market forecast is less optimistic due to rising CPC costs across various paid advertising channels and more intense competition.
Long story short, it's getting harder and harder to attract customers to your store, so it makes sense to make the most of what you already have in a productive and efficient way. Automation is the ultimate strategy savvy ecommerce businesses use in this regard.
E-commerce automation generally has two distinct advantages. On the one hand, e-commerce automation is much faster than the way humans perform operations. On the other hand, technology enables even things that cannot be done manually, but when automation provides businesses with A previously unheard of growth opportunity.
This article walks you through eight important areas and strategies for e-commerce automation, shares expert advice that can and does drive sustainable and profitable growth for businesses of all sizes around the world, and explains why you should automate these specific parts of e-commerce Process is important.
Pricing
Over the course of a product's life cycle, prices are changed multiple times to remain competitive or to adjust for market-wide price changes, such as inflation and supply-side shortages. Think about the amount of work it takes to keep track of these adjustments, that's okay Reprice. Pricing automation will help you free up unnecessary time so you can invest it in productive tasks such as operational excellence and customer service, which will allow you to scale efficiently and attract more customers without losing any money.
Inventory
Consumers' expectations for e-commerce companies are very clear. Convenience is the number one consideration for 76% of consumers when choosing a merchant, so the success of any expanding e-commerce company largely depends on an automated inventory management system. By simplifying your backend Automation increases efficiency and enhances the customer experience. By minimizing out-of-stocks and limiting overselling across all sales channels, smart inventory and order management systems can help businesses meet or exceed customer expectations.
Returns
Online returns accounted for 20.8% of all purchases in 2021, up from 18.1% in 2020, and will likely continue to rise. Returns are a given in e-commerce, but by using automated returns solutions, it's easy to make them a positive experience. Automation tools such as Return Rabbit help improve Return rate upsells with informed advice and reduced customer support time and expense. More loyal and repeat customers equals a good ROI.
Incident management
The global average shopping cart abandonment rate is 69.7%. As a result, 69% of customers who visit a store 100 times leave during the checkout process. Mobile users are most likely to log out of the site if there are any issues with payment processing. If your e-commerce company receives With hundreds of orders per day, it is impossible to track every issue and respond in real time. You can identify UX cart checkout or payment issues in real-time and save a lot of time and money with automated event monitoring.
Advertising
Ad automation is essential if you want to increase ROAS and keep you competitive. By integrating automation into your digital marketing approach, you can control and improve key ad components in real-time, such as bid keywords and ad copy, ensuring your campaign Constantly adjust to produce the best results for the least amount of money. Using automated Facebook and Google Ads in an e-commerce store can increase their sales by 470% in a year.
Email marketing
For e-commerce companies, the most economical way to advertise is undoubtedly email marketing. The better 80% can be automated. For example, you can set up emails to be sent automatically when website visitors add items to their shopping carts and then leave without making a purchase.
Reviews
Reviews are vital to converting visitors to your store. When asked, only 4% submit a review, although more than 90% want to do so before making a purchase. There are ways to increase it to over 10% to 12%; you just need to ask your customers for feedback at the right time Consistently use incentives like coupons or loyalty points (after delivery). Opine is just one of many Shopify apps that can help you fully automate the process.
Referrals
Word-of-mouth advertising is part of every product marketing strategy. Recommendation automation solutions can help answer the question of how to monitor this funnel and expand marketing programs to grow your customer base more successfully. Referrals are a reliable source of brand awareness Has a low customer acquisition cost (CAC) and an organic sustainable approach to customer growth. 54% of respondents said that referral programs do offer cheaper lead costs than other channels, which is critical given the rising CAC of sponsorship channels.
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